The Effect of Marketing on Children: A focus within the Tobacco Sector

by Kareem Reda Salem

Bachelor Thesis submitted to the Department of promoting at the Faculty of Supervision & Technology German School in Cairo

Student registration number: 4-2309 Date: some th of June, 2008. Supervisor: Doctor Mohamed Radwan

Table of Contents Section 1 . Introduction……………………………………………….. 3 1 . 1 Introduction…………………………………………………………….. 3 1 . 2 Exploration objectives…………………………………………………….. a few 1 . three or more Research importance……………………………………………………4

Chapter 2 . Literature Review…………………………………………. 4 2 . 1 Highlights of advertising…………………………………………………. 5 2 . 1 . 1 Function of advertising……………………………………….... 4 installment payments on your 1 . a couple of Significance of advertising…………………………………….. four 2 . 1 . 3 Chronologic development of advertising………………………7 2 . 1 . 4 Evaluating Advertising………………………………………….. several 2 . 2 Effects of promoting on consumers………………………………….... 8 2 . 3 Types of advertising……………………………………………………11 2 . a few. 1 Relative and non-comparative advertising……………….. 14 2 . a few. 2 Personal advertising……………………………………………. 12 2 . 4 Significance of TV since an advertising vehicle………………………….. 13 2 . 5 The effect of TV advertising on youth…………………………………14 installment payments on your 6 Tobacco advertisements and the effect of restriction………………..... 16 2 . 7 Cases signifying the result of TV advertising on youth…………... seventeen 2 . 8 The cigarette industry and advertising...................................................... 20 2 . 9 Research questions………………………………………………………25

Chapter several. Research Methodology……………………………………. 25 three or more. 1 Exploration design…………………………………………………………25 three or more. 2 Device design………………………………………………………. twenty six 3. 3 Study sample……………………………………………………………27 3. four Research limitations……………………………………………………. 27

Phase 4. Results and Conclusions……………………………………28 4. one particular Data analysis…………………………………………………………….. 28 5. 2 Descriptive………………………………………………………………. 36 4. 3 Analyze results……………………………………………………………... thirty-six

Chapter five. Recommendations............................................................................ 37 5. 1 Directions pertaining to future exploration.................................................................... 37

References............................................................................................ 38 Appendix A: Questionnaire.................................................................. 41 Appendix B: Interview Questions......................................................... 43 Appendix C: Tables.............................................................................. 44 Declaration............................................................................................ 46

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Advantages:

Advertising can be described as one-way interaction whose function is to alert possible buyers about products and services and how to acquire them. Every major medium is used to provide these communications, including: television set, radio, films, magazines, papers, video games, the Internet and billboards. Advertising can often be placed by an advertising company on behalf of a company.

One meaning of advertising would be: ''Advertising may be the non personal communication of information usually paid for and usually influential in mother nature about goods, services or perhaps ideas by simply identified benefactors through the numerous media. '' (Richard Farreneheit. Taflinger). In other words, advertising could be categorized as being a facet which usually feed the customer with data regarding a specific product the fact that consumer can be could be getting. However , the aim is not only featuring information about the product, nevertheless also it must be born in mind that advertising and marketing provides all sort of data regarding the promoted product to the consumers. (Nelson, 1974).

So that they can stress the importance of marketing on youth, the specialist thought of including a specific market which had a lot of questionable literature as well as its effect on youth. The sector in hand is the tobacco sector.

Research Targets: The main goal of this daily news is to draw the lines to the immediate connections with regards to...

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