Accent SWOT Analysis

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Accent opened in 93 and is 80 percent bulk owned by Canada-based MDC Partners, Inc. Accent provides 11 locations in half a dozen U. S. states and two nations in Jamaica and the Israel. They do business with many fortune 1000 companies just like: American Friends and family, Sprint, Asus, Char-broil, Samsung, Sharp and Weight Watchers. (PR Newswire, 2011) Accent Marketing Services is a company for brands (businesses) that want to retain and expand all their customer base. " Since 93, ACCENT provides helped standard-setter brands get, support, preserve and develop customers each and every lifecycle level. ” (" About us, ”) Accent's current mission assertion is: " By 2013 Accent might be a 150 big company by providing outstanding customer, partner and client diamond. ” (HR People Solutions Manager)


I think Accent's most important strength is that it seems like an incredible place to function based on several variables including: the huge variety of Accent locations and brands. This offers an exclusive opportunity of advancement within a brand or perhaps across brands, relocation plus the knowledge base of multiple brands. An interview with Bernard Searcy, CEO of Accent Marketing Companies, was released by Call up Me' IQ on September 15th 2011. In the interview Mr. Searcy states, " the way all of us distinguish ourselves the most is definitely through the Seven " We Wills” – one among which is " We can promote from the inside. ” Once we seek employees to join our organization, we see all their first part with us because just that – their initially role. We wish our staff to expand with us. Now i am living proof that you could move from your contact center to the plank room, and I believe that in every communication I have with our workers, we're looking at the next generation of leadership, and that they will come from within. ” (Bracken, 2011) This is certainly Accent's most important strength because happy workers make for more motivated and constant employees. When you are motivated and loyal to a company you understand that what you might do could affect the companies' reputation, thus potentially influencing the relationship with all the brand showcased. I locate the fact that employees have the ability to gain understanding of multiple brands very intriguing. This really is due in part because it actually makes the employee much less expendable to the organization. This helps maintain attrition low which can demonstrate company can be loyal for the employees. Together with the CEO saying that Highlight strives to promote from within, employees are encouraged to perform that much better to end up being the next generation of leadership. " Very few businesses can point out a history of doing that successfully, but Accent can. ” (Bracken, 2011) Accent's private continuous proposal improvement process is very impressive with regard to scientific advancements. I would personally consider this their particular second durability that really involves the forefront. " Accent's proprietary Continuous Engagement Improvement℠process is designed to transform the customer service programs into effective relationship and brand building tools. On the way, we support clients spend less, increase efficiency, drive incremental revenue, improve the customer life-time value, and drive greater return on investment. " (" Strategy, ”) Feature knows the most important customer interactions are the ones' that happen next. Because of this they have come up with a strong team of diamond specialists which might be backed by scientifically comprehensive interaction channels and tools that you can buy. Innovative conversation includes yet isn't restricted to: web self-service, cloud monitoring and instant messaging. Innovative equipment include but aren't limited to: back-office providers, quality monitoring and credit reporting. (" Strategy, ”) Accentuate stays updated on all technological fields which will make sure their interaction channels and tools are updated to satisfy their brand's...

References: Bracken, C. (2011). Call center insider: Interview with tim searcy, ceo of accent advertising services. Recovered from (interv with searcy)

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PR Newswire. (2011). Accent promoting services names tim searcy as fresh ceo. Economic Content, Recovered from

PR Newswire. (2012). Accentuate marketing companies acquires certified agent line of business. Yahoo Financial, Retrieved via

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