CASE STUDY OF HINDUSTAN COCA COCA-COLA BEVERAGES Pvt. Lmt. Problems in India

Submitted by simply

Asst. Prof. Lakshmi Rawat

Malla Reddy College for people who do buiness Management

Maisammaguada, Dhulapally

Secunderabad – 13

Ph. 040-64633427

Email: [email protected] co. in

Author's Profile

Asst. Prof. Lakshmi Rawat has a dual Post College graduation degree possessing MBA(Finance) and M. Com from Osmania University. She is also chasing her Part-B of Meters. Phill. (Management) from MKU University. This wounderful woman has an experience of over your five years which include Academic and company sector. She actually is currently utilized with Malla Reddy College or university for Business Administration as Faculty of Management studies.

SUMMARY

The Coca Cola Firm has attained global monopoly in the world through sale of above 1 . five billion helpings per day. It is in huge limelight in Indian marketplaces after it absolutely was criticized simply by various resources for factors quoted under due to which will it endured losses. Regardless of all the hue and cry against this, coke is usually market innovator in nonalcoholic beverages industry. * Negative health hazards as a result of its usage

* Its business techniques found to get monopolistic

2. Stealing of natural source like water

* Environmental destruction

* Packaging utilized in the product

This conventional paper studies the high quality management techniques practiced by the company in the light of the allegations. The organization follows a branded quality management system developed by the global cross functional staff. Observation of varied facts and figures supply by the business is done compared to the quality criteria followed by the corporation. It is seen after the research that Coke being a Foreign brand operates its organization through the franchises which are owned by private franchises and its control mechanism is definitely not very best to control all of them.

CASE STUDY OF HINDUSTAN COCA COLA BEVERAGES Pvt. Lmt. Challenges in India

Introduction

COCA SODA AS A INTERNATIONAL BRAND can be described as part of the Refreshment Industry ( nonalcoholic ). It was founded in 1892 with its headquarters located at Atlanta, Georgia, U. S i9000. There is barely anyone who would not know about Coke as a soft drink and possessing monopoly available in the market competing having its close rival Pepsi. It serves in more than 200 countries exceeding over 500 brands and 1 . 6th billion portions each day according to the Coca Cola Annual record 2003. It operates across the world through their franchised division system. Several bottlers obtain the syrup focus from the firm who entirely produces it and further makes the finished product and markets the item through the local distribution system. Coca coca-cola company works through it is Bottlers throughout the world. Bottlers - there are about 300 bottlers around the world that happen to be not owned and regulated by the company. They can be responsible for producing, packaging, releasing and selling the products. Objectives of the study

Objective in the current analyze are

* To provide a clear understanding about the allegations against Hindustan Coca Cola Private Limited in India as well as the elucidation provided by the business * In depth description from the manufacturing technique of Hindustan Cocaina Cola Private Limited (Ameenpur) Factory 5. Report around the Quality Criteria Policy in the Coca Cola and evaluation of the procedures followed in India Period of Study

Period of study amounts between 1993 and 2010. This was the period of reentry of Cocaina Cola in Indian market segments on account of Liberalization policy of India. Cocaina Cola has monopoly over India's softdrink market till 1977, when it was asked to turn in the secret formula utilized by it as well as to attenuate their venture in India determined by Foreign Exchange Regulation Act (FERA). Data and Data Options

The data can be collected from various Major and Extra sources. Major data collection by flower visit's to Coca Cola factory in Ammenpur and Moula-Ali in Hyderabad, Andhra Pradesh,...

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