* M. Haseeb Khan (ID # 10115)

5. M. Arshad (ID # 10120)


Friend Ayaz Rafiq

Marketing supervision

Submitted for the degree of


May initial, 2013

Sir Ayaz Rafiq

Iqra College or university (North Campus)

Karachi, Pakistan.

Dear Sir:

The fastened report official by you in the beginning in the term of Spring 2013 of MBA (weekend. ) to meet the advantages of the course describes the full Market penetration report about the Local area Cash & Carry.

The study on this report is mainly made by visiting the Community Cash & Carry and also other Cash & Carry stores and suitable information were gathered from the web, and then summarized in the form of this kind of report. We certainly have tried the level far better to meet the level of requirement. We would be pleased to go over this statement and its results with you at the request. We all thank you for the guidance to organize this complete report.

Your own Sincerely,

Mohammad Arshad (10120)

Hafiz Mohammad Haseeb khan (10115)


We are pleased to Allah almighty, for enabling all of us to fulfill this kind of tiring, nevertheless interesting responsibility of the completion of our record. We would not be doing justice in presenting this kind of report and not mention the people around us who have been inextricably related with the completion of this report. We would like to convey our honest thanks to each of our course educator Sir Ayaz Rafiq to get his support and advice, which this individual rendered through the study to peruse this kind of report. It might not have recently been possible for doing that report with no his thoughtful guidance and expertise. We might also like to thank the management of METRO FUNDS AND HOLD & Different CASH & CARRY stores for enabling us to conduct the interviews using their Management and Customers intended for supporting all of us in the whole procedure. Finally, for any all too fallible errors, absences and flaws in the writing of the record only were responsible for which in turn we hope that every concerning ok bye of this statement will reduce us.


METRO Cash & Carry is actually a leading international company in self-service inexpensive and operates more than six-hundred outlets in 29 countries. With over 100, 500 employees globally, the company attained sales of € 31. 7 billion dollars in 3 years ago. By producing almost fifty percent of the total sales, CITY Cash & Carry is definitely the top-selling revenue brand of the METRO Group. Assortment and service of METRO Funds & Carry's unique b2b model will be targeted simply towards specialist customers such as hotels and restaurants and small and mid-sized retailers or institutions. The company offers these types of special groups a high level of assortment expertise both in meals and nonfood as well as attractive wholesale rates. An efficient and internationally conferrable concept assures success in entering new markets. COMMUNITY Cash & Carry – A story of expansion

The self-service wholesale control came to Europe in the year 1964 when METRO SB-Großmärkte GmbH & Company. KG opened in Mülheim/Ruhr. The initiator and driving force behind idea was Prof. Dr . Otto Beisheim. In 1967 the Franz Haniel & Cie. company started to be a partner in the new opportunity. Prof. Dr . Otto Beisheim, the Franz Haniel & Cie. GmbH company plus the Schmidt-Ruthenbeck relatives then every held 1 / 3rd of the stocks and shares in the The german language METRO activities and thus constituted the " original number of partners”. While from the 12 months 1968 the idea was prolonged beyond the German edges, with the Dutch company Steenkolen Handelsvereeniging In. V. (SHV) as a fresh partner. Both the sides with each other established Makro Zelfbedienigsgroothandel C. V. with all the original group of partners possessing 40 percent of the shares in this activity. Within the construction of a 1st major development drive METRO/MAKRO Cash & Carry...


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