UNIVERSIDAD AUTÓNOMA DE NUEVO LEÓN

FACULTAD SOBRE CONTADURÍA PÚBLICA Y ADMINISTRACIÓN

CONSUMER TENDENCIES

MIDDLE TERM ESSAY

MAXIMILIANO SILVA ZAVALA

1529846

5Yi

19 SOBRE MARZO 2014.

A) ITEM NAME AND NAME'S WHICH MEANS

The product I chose is Microsoft's XBOX 1. The name of the system is divided in two parts (" Xbox” and " One”). " Xbox” has its beginnings on Microsoft Windows' record; the bit of Microsoft's Glass windows software that handles the graphics is called ‘DirectX', and when Microsoft acquired interested in videogame consoles in 2001, they will wanted a ‘DirectX box' for the graphics. The " One” means: an all-in-one entertainment hub. All of your entertainment equipment controlled through ONE single system.

B) HISTORY OF THE INVENTOR OR OWNER OF THE ITEM

The Xbox 360 system One was invented by simply Microsoft, which has been founded by Bill Entrance and Paul Allen (who resigned from his position on the Microsoft company Board of Directors in 2000). The three Xbox games consoles (Xbox, Xbox, Xbox One) were made under Gates' measures. Bill Gates is an American investor, laptop programmer, creator, and charity donor. Gates is one of the best-known business people of the personal computer innovation. He is consistently ranked in the Forbes list of the planet's wealthiest people. During his career for Microsoft, Entrances held the positions of CEO and chief software recorded, and remains to be the largest person shareholder, with 6. 4 percent of the common share.  He has additionally authored and co-authored a lot of books. Entrances stepped down as chief executive officer of Ms in January 2000. He remained while chairman and created the situation of main software recorded for himself. In 06 2006, Entrance announced that he would be moving from a lot of the time work at Microsoft company to part-time work, and full-time am employed at the Bill & Melinda Gates Foundation. This individual gradually transported his responsibilities to Ray Ozzie, chief application architect, and Craig Mundie, main research and strategy officer. Gates's previous full-time trip to Microsoft was June 27, 2008. This individual stepped down as chief of Microsoft in Feb 2014, signing up for a new content as technology advisor to aid newly designated CEO Satya Nadella. C) HISTORY OF THE COMPANY IN THE PRODUCT

Microsoft company Corporation is an American multinational corporation headquartered in Redmond,  Washington, that grows, manufactures, permits, supports and sells computer computer software,  consumer electronics and personal computers and services. Its best known software items are the Microsoft Windows line of operating systems,  Microsoft Office office package, and Net Explorer web web browser. Its flagship hardware products are Xbox game gaming console and the Microsoft Surface series of tablets. It truly is the world's major software maker measured by profits. Microsoft started by Bill Gates and Paul Allen on Apr 4, 75 to develop and sell BASIC interpreters for Altair 8800. It went up to control the personal computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows. You�re able to send 1986 initial general public offering, and subsequent rise in its talk about price, made an estimated 3 billionaires and 12, 1000 millionaires coming from Microsoft personnel. It is considered as the third many successful startup company company in history by marketplace capitalization, earnings, growth and cultural effect. Since the 1990s, it has progressively diversified from the operating system industry and has made a number of business acquisitions. In May 2011, Microsoft acquired Skype Technologies for $8. five billion in the largest buy to date.

D) VISION AND THE MISSION OF THE COMPANY

Microsoft's mission declaration for the Xbox Is " to provide fun online gaming and interactive gameplay for any age group”. The vision is that every person can be a creator, loath every Xbox One can be taken for creation. That every game and experience can take advantage of all of the top features of Xbox A single and Xbox LIVE. E) INDUSTRY SEGMENTATION AND MARKET...

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